You can’t have it all: in a world where risk is avoided and process codifies common sense into rules, we run the risk of ironing out creativity and innovation. Which wouldn’t be such a problem if the world would stand still, but in the Social Age, it refuses: constantly changing and requiring both organisational and individual agility just to stay afloat. Lethargy and inaction as business models are eroded beneath your feet is not an option.
But how do we unlock the ability to innovate in an environment that encourages consensus and compliance? How do we do that without diluting the brand or taking on undue risks?
I guess a starting point is to uncover the dichotomies and reflect on their power.
Frameworks give consistency, but can be the enemy of agility: they can lock…
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