Often in Social Learning we are aiming to generate engagement within our communities, but it’s easy to get caught up in the ride and think we are successful when people start to speak. Engagement isn’t just about hearing from a vocal few: rather it’s about connecting to the silent majority. It’s about ensuring that everyone is in the conversation. You can’t have co-created learning unless everyone is engaged in the co-creation.
There are many reasons for being disengaged; the technology may not be good, the timing may not be right, or the relevance simply isn’t apparent. Even if all those things are sorted out (which is rarely the case), we may still fail to engage, because we are busy elsewhere: so many things, so little time.
Key to engagement is making it worthwhile to engage: avoiding wasting people’s time or patronising them. It may seem obvious, but it’s…
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