The Social Age is about amplification: but it starts with one. One idea, one voice, one story. Or, as Freddie said, One Vision. In this case, let’s think about how organisations change: so a vision of a better future.
Ideas accrete community: people with similar views, similar ideas, maybe people who disagree, but who want to be part of the community that finds what the real story is. As communities form, become coherent and grow, they iterate and sharpen the ideas. They form a perspective: like a political party with a manifesto, often covering more than one area. And they share the story ever more widely.
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