Julian Stodd's Learning Blog

The Social Leadership HandbookFormal authority is bestowed by the organisation: codified in position within a hierarchy. It’s the power and influence of last resort, backed up by “because i told you so“. Social authority, by contrast, is granted by the community, founded upon reputation forged through action. It’s consensual and contextual: you may have high social authority in one situation and next to none in another. The heart of the Social Leadership model lies in an understanding that, to be effective in the Social Age, you need both formal and social authority, and that organisations, up until now, have focussed almost exclusively on the former.

Why the change? Because our ecosystem has evolved: everything has changed. Indeed, everything will continue to change as the Social Age is defined by constant change. That’s a lot of change: which is why we need agility: the ability to do things differently each…

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