The gap between what we believe to be true and what’s really true can be significant: i’m not talking about religion, but rather in the stories we understand about organisations. The space they create around themselves for communities to form and brands to be built. Why is it of interest? Because in the Social Age, we are only as good as our stories: the value in our personal and organisational brand is created within the community, shaped by our actions and treatment of others over time.
I was talking earlier with someone from a charity that’s well over a hundred years old: they wove a story of change, of engagement, of real transformative action in the community, changing the lives of young people in desperate need of support. But my image of them was almost as old as they were: shaped by my formative years, when…
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juandon. Innovación y conocimiento 
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