I’ve spent most of this week writing about fairness. It’s a simple notion, but one that sits at the heart of social responsibility. Being fair is about consideration and transparency. It still means making tough decisions that people won’t like, but it means doing so with integrity and recognising the evolved social contract of the Social Age.
I came to fairness by thinking about inequality: the notion that we cannot tackle inequality by looking at behaviours alone. We have to consider the culture and environment that we exist within in any organisation. Looking at culture lead me to consider what frameworks we can provide to help organisations reform, to help individuals make strong culture part of their stance. A framework to be fair.
We see a lot of movement towards greater transparency and social responsibility: everything from the move to sustainability to the moves towards
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