Julian Stodd's Learning Blog

It’s because stories sit at the heart of how we communicate that i’ve included ‘Narrative‘ as the first dimension of Social Leadership.

Narrative in Social Leadership

When we share stories, we contextualise information, relating it to that which we already know. Stories draw on icons and frames of reference that are highly culturally specific and efficiently share meaning. We use them as part of our sense making activities within communities to establish areas of commonality and reduce risk.

We curate our stories choosing our stance and tone of voice, making them relevant for the audience. When we get it right, it builds our reputation in social spaces and communities, and in the Social Age, this reputation is the foundation of social authority: authority granted by the community.

The NET Model - two layers The NET Model of Social Leadership in full, showing the three Dimensions and nine Components

It’s a feature of the Social…

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