Via Scoop.itE-Learning-Inclusivo (Mashup)

This piece was written by one of my favorite people, Scott Forshay for iMedia Connection. Great information for anyone who is using content marketing to do business can benefit from the great insights and suggestions from a man who really knows his stuff.  This is why I rescooped this article from my other topic, Mobile Marketing and Beyond.   Scott Forshay says «You can no longer market at them, you have to learn to market to context and, in turn, remain (or become) relevant».   Here’s are the highlights of this article:   The variables associated with a successful mobile marketing campaign are:   **the immediacy, mapping, interaction, and collective aspects   **Each variable must be planned for to deliver a relevant experience between brand and customer, and to strengthen this mutual connection   **Today’s digital-native consumer is empowered with more information and access to brands than ever before   **They are also hyper-connected to an influential social graph where tribal knowledge is constantly being shared   **The margin for error in any connection is slight, so considerations must be made for each changeable element to ensure the experience is on brand and on point   Here is one thing of the points that caught my attention:   Immediacy   **The mobile medium is in the moment. Unlike other communications vehicles that are stationary and heavily presentation-oriented, the mobile medium is:   **actionable **time sensitive  **on the **always on   **Given the limited time intervals of engagement opportunity, brands must ensure that communications are:   **crisp **call to action is clear, consise and quick to               participate in   Curated by Jan Gordon covering «Mobile Marketing and Beyond»   Read full article here: []